Brand Consultancy by Jones
Brand Consultancy
For organisations ready to act with
clarity, depth and integrity.
With over 15 years of experience in communication, storytelling, and narrative strategy, I support organizations and teams in bringing their brand to life. From communication strategy and campaign development to stakeholder management and brand positioning, I combine creative expertise with narrative psychology to unlock the bigger story your audience needs to hear.
I have worked across industries and with leading commercial brands. Today, I choose to focus deliberately on projects and organizations with a social or cultural impact, where my expertise is most needed and where it can create the deepest change.
- ✔ Clarity in brand voice and positioning
- ✔ Strong narratives that connect with the right audiences
- ✔ Communication strategies that inspire impact and trust
What I can help with:
+ Strategic communication & brand positioning
shaping clear, values-driven narratives that connect with the right audiences.
+ Narrative development & storytelling
uncovering the bigger story and embedding it across all channels.
+ Campaign strategy and creative direction
guiding campaigns from concept to execution with impact and cohesion
+ Editorial and content frameworks
structuring content ecosystems that are consistent, purposeful and engaging.
+ Stakeholder alignment and leadership support
bringing teams and decision makers together around one shared voice.
Strategic communication consultancy for brands that move society forward.
Why organizations trust me with their story
Strategic clarity that makes a difference
"Over the past year I had the pleasure of working with Jones. She stepped in as maternity leave replacement and quickly proved to be a true asset to our team. She laid a solid strategic foundation by shaping our positioning and communication strategy, while also ensuring flawless execution. Jones distinguished herself with her sharp eye for strategic communication and her ability to translate this into content that truly resonated with our audience."
- Hart voor Woerden (Joost Witlox, Director)
Communication that inspires trust
"Working with Joni is an absolute recommendation. As a senior communications consultant, she knows exactly how to shape and manage brand communication across different channels. She not only builds strong strategies herself, but also empowers teams to execute them effectively. I have recommended Joni to several companies and always receive positive feedback about her and her work."
- Cabau Lifestyle (Coen Frederiks, CCO)
Turning mission into message
"Effortlessly, Jones maintained the tone of voice of our brand while translating our mission into an appealing message for our audience. This accurately directed the campaign to our must-win consumer group, resulting in success!"
- Converse (Jill, Rynenberg, Integrated Digital Marketing))
Passion with precision
It’s fantastic to work with Jones! With great passion, she senses the needs of our customers rather than just ticking off to-dos. And with her words, she transforms it all into an authentic, profound brand story."
- MADEBYSEM (Semuel Souhuwat, Owner - Brand Identity Design Studio)
